Communications and Media - Advertising

Introduction

Advertising is vital ingredient of marketing and it should be meaningful and powerful enough to leave over ever lasting impact on the audience. A simple phrase used in an advertisement can deviate mind of consumer drastically and also sometime's even a person's perception of the advertisement. In advertising over magazine, the advertiser has limited means of communication in communicating his or her beliefs. For the purpose of analysis of an advertisement, “Tis the Kodak Quality” ad is being considered.

Discussion

Considering over this Kodak advertisement, it is from 1902, the first thing comes across when eyes is scroll over it on a red broader surrounding another frame that present a picture. Scrolling over further inside, it present over the headdress of twentieth-century debutante women covered with an upscale and intricate dress. Title is presented over right at beneath the Kodak Girl named as “Tis the Kodak Quality”. And as an eye is scrolled further over it, the words of the advertisement are evident. It presents in two paragraphs about their product specialty. Given the time period, this advertisement relates to be significantly influential in creating up Kodak to become very successful. Kodak should continue over running the advertisement in due of its skilled use of Aristotle's three appeals to pathos, logos and ethos.

The three appeals are clear cut in this advertisement. At first, it has been noticed that it was an appeal to pathos, or the overall emotion of the advertisement. As, it is mentioned that there is a border which is surrounding the whole picture of the lady this border is colored red which conveys that this color is used to catch the reader's eye. This is highly recordable in catching attention as researches over consumer psychology reveals that red is the best eye catcher. ...