FOOD ADVERTISING IN AUSTRALIA

Food advertising in Australia: what does the evidence suggest for future policy?

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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CHAPTER1: INTRODUCTION

Background

The frequency of childhood obesity and overweight is increasing worldwide and prevalence rates have reached twenty to thirty percent in countries such as Australia, the United Kingdom and the United States of America (Wang and Lobstein 2006, 21). In Australia, over one in five children are obese (National Health & Medical Research Council 2009, 4). Overweight children more often than not become overweight adults, and later in life they tend to experience associated diseases like heart disease, type II diabetes and stroke (Kellett, Smith and Schmerlaib 2008, 20). This research paper will explore children's perspectives on food advertising on television and its effect on childhood obesity and obesogenic environments. This research paper will focus on consumer socialization by using the perspective of Australian children. A wealth of information has been considered to reveal the extent to which food marketing influences children's food choices, preferences and consumption.

Rationale

It is observed that in Australia children mostly spend their time watching TV and playing games, and they use almost 600 Kcal /day lesser than 50 years ago. Today mostly children as not interested in physical games and they prefer watching TV.

Research question

Food advertising in Australia: what does the evidence suggest for future policy?)

Key words

Food, Advertising, Children in Australia, and future policy

CHAPTER2: LITERATURE REVIEW

A wealth of empirical research has shown that food advertising does indeed influence children's food choices, preference and consumption (Wang and Lobstein 2006, 16; Mehta et al. 2010, 50; Dibb 1996, 14; Whitaker et al 1997, 873). The research shows that children's daily television viewing hours correlated considerably with reported demand by children for advertised foods (Wang and Lobstein 2006, 16). Highly advertised foods, for example confectionary, chocolates and fast foods, give children the message that these foods are desirable and normative (Australian Divisions of General Practice 2010). These foods are high in fat, preservatives and sugars and consequently tend to cause obesity. The Australian Guide to Healthy Eating ('AGHE') has characterized these foods as 'non-core foods'.

According to the AGHE, they are nutrient-poor and energy dense, and if eaten in excess, they can lead to weight gain (Australian Government Department of Health and Ageing 2011).

CHAPTER3: METHODOLOGY

Research Design

The research will be based on secondary data collection. The data will be extracted from various journals, articles and books. In secondary research data will be extracted from various journals, ...