COMMUNICATION

Communication



Communication

Introduction

The crisis is characterized by a loss of equilibrium: it is a serious problem, yet normal, everyday functioning linked to any organization. Crisis communication is a set of techniques and communication actions undertaken against the negative effects of an event (accident, pollution, or recall product) on the image of the company concerned or its products. In large groups, crisis communication requires rapid decision-making and the mobilization of a device (human and material resources within the company and among its contractors) introduced by prevention before the onset of crisis.

The crisis is usually accompanied by a crisis of information, and cannot control the information does not control the crisis. Indeed, the uncontrolled information or lack of information increases the magnitude of the crisis so that appropriate communication can mitigate it. But mastering the information covers the use that is made for each media monopolizes the event by giving a special tone under the contract of reading established with its primary audience.

The risk management is to systematically search the risks the company faces, prioritizing them according to their severity and probability of occurrence, and then accept or process. This treatment is to implement preventive measures, intervening on the possible causes of undesirable events to prevent them from occurring (introduction of smoking ban signs, for example), or protection reduce the effects (installation of fire extinguishers and evacuation plans display). These measures are most effective when they are made well in advance because, on the one hand, the crisis leads to an increase in uncertainty, and therefore a regression prediction, and other hand, the risk reduction actions are sometimes long to implement.

Discussion

In a crisis situation, there is no "public", everyone is a interested, glued to the television screen for hours. The biggest obstacle is not the difference between crisis communication and ...