BUSINESS STRATEGY

Business Strategy & Business Planning: Sony Ericson

Business Strategy & Business Planning: Sony Ericson

Introduction

Mobile Telecommunication industry has become one of the fastest growing industries. The phone market is undergoing a revolution. Previously, the cell was just a phone but today, they are MP3 players, digital cameras. While many companies are for presenting smartphones do delight the most demanding, there are many companies still engage in conformist sectors (with such small pockets). According to statistics of 2011, Mobile Telecommunication industry has 5.6 billion customers which is equal to 80% of the population with increasing demand for data services and rising mobile penetration in up-and-coming markets. Mobile Industry earns revenue approx US $900 billion and accounts for 1.5% GDP of the world. Research showed that 75% of mobile customers are in China and India (Nathan, 2000, 26). There is huge competition in the industry that includes handset manufactures. The market is highly captured by Apple, Nokia, HTC, and Samsung. Therefore, for Sony Erricson (Sony) to enhance its operations and again gain competitive advantage we shall evaluate and report possible strategies. The paper along with strategy planning will include strategy implementation. The purpose of this paper is to let readers on how Sony Ericson can attain substantial growth.

Company Background

Sony Ericsson was founded in 2001 as a joint venture between Japan's Sony and Sweden's Telefon AB LM Ericsson. Sony Ericsson is a global company having their global management based in London and R&D in UK, France, Sweden, Netherlands, India, Japan, China, and the US. Sony Ericsson has a key presence in both developed and developing markets and is the world's fourth-largest maker of handsets (Nathan, 2000, 26). The company has employed over 7,500 employees over 40 countries. The main competitors of Sony Ericsson are Motorola, Inc., Nokia and Samsung (Mokey, 2011, 1). This is an industry depending on purchases, telephone and cable companies, data communication providers and broadcasters.

The company was established to change the mobile market. The brand launched a new category of mobile icons as Walkman and Cyber-shot. Sony Ericsson has created new paradigms. As in past mobile was just a phone, an ordinary way of communication but this idea changed with the introduction of Walkman phone in 2005 that united communication and entertainment under one brand. Sony Ericsson sold 35.5 million Walkman phones since its launch in mid 2005. The company, whose headquarter is in London has also released a number of phones with camera lenses high quality low Cybershot brand. Sony Ericsson' introduction of Timescape changed the way you interact with others as you collect all your communications into one view. It should be clear that, at least this time, the simplicity of the phone makes it no less competent in the market. It has a 3 inch touch screen, a resolution of 400 x 240 megapixels and is protected with an anti-scratch mineral glass s to protect against bumps and falls. All events (updates text, multimedia, and Web services) appear as a block on the screen, in ...