Yahoo Case Study

Introduction

Yahoo is an American multinational corporation which is headquartered in California, United States. The company is primarily known for its search engine, web portal, directory, News, mail, social media and video sharing website services. It is considered as one of high revenue Generator Company of United States. Yahoo Company was founded by David Filo and Jerry Yang in 1994. It was incorporated in 1995. The company appointed Carol Bartz as the chief executive officer of this company former Chairman of Autodesk. Recently, the newly appointed Scott Thompson was appointed as the new chief executive officer of the company former President of PayPal. It has been mentioned that Yahoo caters more than 700 million customers every month, and the company is continuously expanding (Rob, p. 67).

Strategic management

Being the strategic manager of the company, I believe that the company should focus on planning strategies to expand the business. Strategic planning process consists of a certain set of plans of plans, ideas, goals and objectives which are to be achieved in business. Business planning includes how we use business at your firm. For example, if one of the business goals was to expand and open a second office location in the third quarter of the year, then there was a defined list of tasks associated with this objective. Whatever our business goals may be, the important and best practice is to ensure that they should be according to needs which are included as we develop your comprehensive plans. For any organization, strategies and objectives play an important role in accessing the organization (McKay, Marshall, p. 45). Business planning processes help to identify and develop strategic directions in support of the company's mission, vision and transformation strategy into action through business plans short-term and long-term. Business plan also develops the target levels of performance of the company, and that is a regular review of the functioning of the company compared to them, with the possibility of annual bonuses for outstanding performance.

Business Facts and Recommendations

Yahoo should adopt the following business strategies to gain competitive advantage.

Fact 1: Yahoo should focus on increasing its innovative capabilities

Recommendation

Globally, the things are changing at a breakneck pace and so are the technological products. Yahoo is also taking part in outsourcing its products. Yahoo is also growing at a constant rate. It is spreading its business to overseas districts. The changes taking place Yahoo must focus on getting things at a rapid rate so that they can reach the competitors. There are more opportunities for Yahoo to grow so they can acquire products by direct and collateral materials. Yahoo has a decentralized structure, and there is minimum coordination between the staff present in all areas. Since now, Yahoo has spent its business in major markets of Europe and North America, and they are responsible for their own purchases without any meaningful communication with the other regions. Direct material sourcing attracted most of the attention despite the fact that indirect sourcing was accounting for a higher percentage of the total ...