STRATEGIES FOR BUILDING BUSINESS SUCCESS

Strategies for Building Business Success



Section1: Executive Summary 3

Section 2: Strategic Industry/ Market Analysis & Competitor Analysis 7

Overview and Trends in the Industry 7

PEST Analysis 8

Key Successful Factors 10

Competitive Edge and Competitor Analysis 11

SWOT Analysis 12

Strengths 13

Weaknesses 13

Opportunities 13

Threats 14

Section 3: Growth Strategies for Urban Coffee 16

Intensive Growth Strategies 16

Expansion into retail operations 16

New distribution channels (delivery) 16

Technological advances 17

New products 17

Brand extension 17

Emerging international markets 17

Market Development 18

Continued domestic expansion/domination of segment 18

Product and Service Development 18

Diversification 19

Market Penetration 19

Alternate Channels 19

Integrative Growth strategies 20

Horizontal 20

Backward 20

Forward 21

One Merchandise Program 21

Branding Program 21

Several Submission Strategies 22

Section: 4 Growth Plan 23

Time schedule for the Growth Plan 23

The strategies that UC should adopt initially should be Brand extension, so that it can do joint venture with brands such as subway. In this way it will be able to extend its brand as subway is well known brand and do not provide coffee (Strong, 1997). The other strategy could be Market Penetration, UC can take first step of the ladder to start penetrating the market.  The best way to do that is to sell current items to customers more a strategy which large companies have effectively used. This can be done by selling an item in more than what will be required by the customers. On the other hand, along with these Diversification can be applied to cater wide range of customers. 23

Funding 24

Section1: Executive Summary

The Urban coffee shop provides the unique coffee experience for its customers. It combines a unique culture of community place where one can find the essence of multiculturalism, and the taste of addicting wine tasting for coffee. The goal of the company is to provide a happy, friendly, and smiley environment for professionals to relieve their stress of the work.

Urban Coffee was started in 2009 by Simon and Amir; two young persons with ten years of IT background. The idea came in to their mind by realizing the need of the 'Good Taste' coffee, since the prevailing coffee shop were not providing high quality coffee with ecstatic essence and taste. In addition, the high street coffee shops in Birmingham and all over UK have become more or less a fast food equivalent of the coffee world. On the other hand, Dealing with business, the particular coffee business in UK is only partially influenced by financial forces such as Gross domestic product Tendencies, interest rates, the cost of living, or vitality value as well as accessibility. Nonetheless, researches also points out that greater employment prices could potentially cause some shift in coffee usage weight loss coffee is going to be consumed away from house, thereby increasing the foodservice sales at the tariff of list coffee sales. At the same time, the foodservice income of coffee is specifically vulnerable to changes in discretional revenue. Since that kind of intake is not regarded as a necessity, a standard decrease inside arbitrary earnings could cause reduction in foodservice coffee sales, as well as, the other way ...