BUSINESS PLAN- GYM

Business Plan

Business Plan

Executive Summary

The purpose of this report is to outline a strategic business plan for the ABC Fitness Club and Child Care. The report provides a strategic direction for ABC Fitness Club and Child Care, as well as an implementation strategy and action plan. The Gym industry is very competitive, due to number of levels which a store can operate at. ABC Fitness Club and Child Care will be in the middle range of this market, specializing in health, fitness and especially include a child care facility. However, the gym will have a number of strengths which differentiate ABC Fitness Club and Child Care from their competitors. The main strength will be their customer focus and child care facility.

Business Concept

ABC Fitness Club and Child Care is in the fitness or gym industry, which is an industry that fluctuates year-to-year. And we know that some believe that the money spent on the service is “disposable income,” but the philosophy is that fitness should be important to everyone. ABC Fitness Club and Child Care intend to heavily market this attitude and also the care of the children for the people who do not want to leave their children at home while they are at work or they are in the gym. In addition to this, the company knows that the company honors its philosophy by offering fitness services in gym while the differentiating factor that is child care facility.

ABC Fitness Club and Child Care have shifted from mere efficiency to innovation and from scale magnification to creation of value; hence, ABC Fitness Club and Child Care intends to be oriented towards the strategic employment of human resources. As it is, strategic human resources management practices improve and develop worker productivity and the capacity of business firms to achieve their objectives by integrating these personnel practices into the strategic planning process. Combining effective HR practices all centered on the attainment of organizational goals and objectives have a substantial affect on the eventual success of the business enterprise. With this scenario, a business that is vastly administrative and deficient in strategic integration will fail to provide the competitive advantage needed for survival, hence losing its relevance. ABC Fitness Club and Child Care should believe that its employees need to be highly motivated. ABC Fitness Club and Child Care will be located in the downtown and can be accessible by all routes. It will be in the heart of the city which makes its accessibility, an ideal factor (Bates, 2008, pp. 26-49). In addition to this, the equipment will be procured from Germany and consists of high end machinery including sauna set ups and elliptical machines etc. which are some of the rarest of the kind.

Analysis of the Opportunity and Environment

Before mounting a gym and child care, it is essential to know where to find the nearest gym facility, as well as their pricing and services. It is also more convenient to approach local councils and consultation in the urban ...