BUSINESS PLAN

Business Plan



Business Plan

1.0 Executive Summary

Corporate Fitness (CF) will serve London-area businesses, helping them to become more productive, while lowering their overall costs.

Our business is based on two simple facts:

1. Healthy employees are more productive than chronically ill employees.

2. It costs less to prevent injuries or illnesses than to treat them after they occur.

At Corporate Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.

By helping employees change their behaviour patterns and choose more healthy lifestyles, Corporate Fitness will lower companies' health care expenditures, while raising worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays, etc. (Lalonde 2008:15-20)

Health Fitness reckons employers are willing to pay for healthier workers. The firm develops, manages, and markets fitness centres and health management services for corporations, hospitals, universities, and communities across the US and Canada. The company earns revenue through staffing services and program services in both its fitness management and health management segments. Health Fitness manages about 215 corporate fitness centres, and some 170 corporate health improvement programs. It additionally provides about 100 unstaffed health management programs. Health Fitness has introduced more fee-for-service offerings, including personal training.

British health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favourable opportunity in this market. We feel the time is right for Corporate Fitness.

Whether you require a residential gym, a corporate fitness centre, a hotel gym or spa, a home gym or school health and fitness facility, we will manage the entire project, from planning and concept design to installation and ongoing operations and management. Ensuring your investment is cost effective.

We can supply concept design to suit the needs of your site, all necessary health and safety advice, insurance, equipment supply plus service and management contracts if needed. RCH works closely with your architects and designers, independently sourcing top quality equipment and, where needed, providing full operations set up, backed by experienced, professional management and staff to ensure the financial sustainability of your facility.

With a 20 year track record and an impressive portfolio of projects, CF understands the importance of not only your bottom line but also the "wow" factor - stunning design and creative use of space that adds value to your property, increases room occupancy in hotels and attracts the best staff in the corporate environment. (Hardman 2009:35-59)

And at every level we offer a highly professional service, using our architect drawings and specialist expertise to ensure your completed project fully meets your ...