BUSINESS-LEVEL STRATEGY

Business-Level Strategy

Submitted By

Business-Level Strategy

First Question

Zappos.com is one of the largest online shoe retailers of the United States, presently located at Henderson, Nevada. The company also offers wide range of products including apparel, different accessories, beauty products and others. Amazon.com in the year of 2009 has acquired the company is all stock deal which worth around $1.2 billion. The business strategy of Zappos.com revolves around customer services and satisfaction. The company maintains its focus on satisfying the needs of its customers, and this perspective has helped the company to increase its customers, revenues and supported the growth. I frequently ...