Business growth and profit-making in this era of extensive competition is directly associated with and dwells upon Research and Development (R&D), which recently has elevated to an inevitable level considering all the aspects businesses are required to focus upon. Senior executives are now more concerned about this department as their effective and efficient operations hinges upon R&D performance which in turn is dependent upon R&D strategy. Creation of R&D strategy is rather a rigorous process and even when significant efforts are put and the strategy is designed, it is met with doubt and ...