BUSINESS

Business

Business

Introduction

Black Berry is a very renowned company of US, dealing in smart phones. Advanced applications and options have made black berry phones very popular. An individual can perform various task from calling, messaging, browsing and many other added features. However, with the introduction of Apple's Iphone, the company faces enormous threat. A Large number of the target audience is attracted towards Iphone, and they are switching, from other phones to take advantage of the options offered by Iphone. Number of applications offered and the look of phone make it different from other smart phones. In this paper, we will discuss the core competencies and operational approaches of Apple that make it a fantastic company.

Discussion

Apple has been one of the most successful companies worldwide, which grew very rapidly, due to its flexibility to adopt various changes according to the environment. Technological Sector is one of the most complex sectors; it demands constant changes and innovation on the part of the company. The needs and tastes of the customers keep on changing in mobile phone industry; hence the company has continually strived for improvement. Apple organizational structure is designed in such a way that encourages its employees to outperform and succeed in comparison to its competitors. Analyst believes that it would very soon become a market Leader. Though the company would now miss Steve Jobs, who through his innovation and creative thinking led the company to reach the height of success (Ahmed, S., B.W. Ickes, P. Wang, and B.S. Yoo, 1993, pp.115-120). Iphone, introduced by Apple has been one most popular innovation of the modern era. It has brought an immense revolution and now other companies are trying to produce phones with touch screen, but not everyone is not able to produce such quality products. Company's revenue increased by 52% in the fiscal year 2010 and reached $65,225 million. Sale of Iphones largely contributed to such a significant increase in revenue in this particular period. Moreover, the company is selling its product almost all over the world which gives it a competitive advantage over others (Ali, M, & Shaw, R, 1988, pp. 105-127). According to Mintzberg, who is one of the most popular writers on strategic management presented a theory of Innovation as Emergent Strategy. According to this theory innovation is an ongoing process and it comes from the lowest level of organizational hierarchy and goes on with time. Companies witness different changes according to the market trends. He termed Apple as one of those companies who successfully implemented this concept by introducing Iphone and achieved heights of success (Aruoba, S.B. and F.X. Diebold, 2010, pp. 20-24).

Strategic Analysis

Research and Development is very fundamental aspect that the company must take care of. The success achieved by Apple is backed by extensive research of product development. Apple had an agreement with China Unicom, for the exclusive rights iphone sales. This move made Iphone very popular in China, and it was sold at a very high ...