BUSINESS ANALYSIS - GARMIN LTD.

Business Analysis - Garmin Ltd.

INTRODUCTION

This report provides an in depth analysis of Garmin's strategic and financial management. It presents a comprehensive insight into Garmin's business structure, its operations, executive biography, marketing and risk management and competitors. The report is a detailed strategic and global management analysis of Garmin Ltd. The basic aim of the repot is to determine the factors that prevented Garmin's low-pricing strategy from yielding expected results. the paper critically analyzes the various aspects, departments and organizational factors that influenced the complete process of formulation and implementation of the pricing strategy.

Scope of Report

The various weaknesses, strengths and the areas of development or decline are analyzed.

Opportunities open to the company for the grab and the possible technological, competitive or other threats are analyzed.

The corporate strategies of the company are analyzed summarizing the company's business strategy.

Pricing strategies and the cost structure of the company is critically analyzed.

Company information, company background, its structure and operations, its major products and the market it operates in is discussed.

The current competitors, clients and teammates of the company are identified and a comprehensive evaluation is undertaken to determine possibilities of the increase in competitors and decrease in clients and teammates.

The human resource management and ethical and social aspect of the company's operation management are discussed.

Detailed financial ratio analysis for the past five years it provided, which include profitability ratios, performance ratios and liquidity ratios.

Recommendations are provided in order to direct the organization towards a proper plan as to how things can be corrected and coped up with.

Company Overview

Through a solid commitment to serving our customers and developing superior products, Garmin has steadily grown into a worldwide navigation leader. Garmin has taken a disciplined approach to managing our business through years of exceptional growth. Today, in the midst of uncertain economic conditions, Garmin is staying the course and planning for better days ahead. Intelligent investments in research and development, strategic distributor acquisitions and careful planning of our inventory and resources place us in a strong position, ready for growth when economic conditions turn around. Garmin designs, manufactures and markets navigation, communication and information devices, many of which are enabled by GPS (global positioning system) technology. GPS uses satellites to locate a user's position, display it on an electronic map and provide guidance to other locations on Earth. We manage our operations through facilities in North America, Europe and Asia. Garmin is a leader in the general aviation and consumer markets with products serving aviation, marine, outdoor, fitness, automotive, mobile electronics and wireless applications. We introduced many exciting new products in 2008 and generated nearly $3.5 billion in revenue, up 10% from the previous year. This represents Garmin's 18th consecutive year of revenue growth since we delivered our first products in 1991. Since inception, Garmin has shipped more than 49 million units, with nearly 17 million units sold in 2008 alone. Garmin saw revenue increases across all four of our market segments in 2008

Garmin ...