Competitive advantage (competitive advantage) is what allows one BEC to outperform the competition. It is this different from the key success factor that is common to all firms in the market. It is called sustainable when its owner is able to maintain a sustainable competitive advantage, while its competitors are tempted to imitate him, or establish a new competitive advantage that makes obsolet e the one that prevailed at one time. The notion of competitive advantage is sometimes extended to a country, locality, or a person prominent in its field. Economists, however, prefer the ...