ANALYZING BUYER BEHAVIOR

Analyzing Buyer Behavior

Analyzing Buyer Behavior” Simulation Summary

Introduction

In this paper I will make remarks about both the Consumer Products Proposal and the Commercial Products Proposal and will add my remarks about what I believe the possibilities are and how they should be marketed.

Consumer Products Report

The study undertook displays that the goal market is the feminine homeowner age 35 to 60 with an mean house earnings of $75,000 to $150,000 (Hawkins, 2007). The present merchandise characteristics are:

It is an exclusive proprietary chemical cleaner that is not only environmentally amicable, it furthermore cleans dry and not damp, which decreases mold.

It comprises “Scotchguard” for proceeded stain protection

It is hypoallergenic

It boasts pleasing citrus aroma that is triggered with each step for up to three months.

External components or macro factors

The Consumer Products assembly proposed that a new eco-friendly merchandise line is evolved and suggested at a cost that is 1.5 times higher than the present merchandise line. They furthermore propose evolving a personal mark of this line to deal only at Wal-Mart and Kmart stores. This personal mark will be glimpsed as a premium merchandise proposing more of the proprietary chemistry which will make the cleaner more powerful. The last proposal made is that this line is amplified into other retail outlets to encompass Auto Parts shops and online.

Social and heritage factors

The most marketable characteristics for both the present sales weather and the goal market are the detail that the merchandise is environmentally amicable, it assists decrease mold formation, and it is hypoallergenic. The present tendencies in the market aim on the natural environment and decrease of allergens. The goal market of women ages 35 to 60 spans both Generation X and Baby Boomers. Both of these segments are family oriented, and the baby boomers are generally dedicated or prone to carrying a cause ...