Does Corporate Social Responsibility Strategies Influence Consumer Buyer Behavior and Preference in the Banking Sector in London: Case study of Barclays

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ACKNOWLEDGEMENT

I would like to be thankful to my supervisors and instructors for helping me in carrying out my research study. Moreover I would also like to be grateful to my family and friends for their continuous support and help throughout my study.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been written by the individual. Moreover I also declare that following content has never been published before. The topic and the content is related to my individual opinion and it is not based on the opinion of the university or the faculty.

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Dated:ABSTRACT

In the following proposed study, we will analyze and examine the concept of corporate social responsibility. The primary aim of the study is to analyze the impact of corporate social responsibility of Barclays on consumer behavior and their buying preferences. The following study will also analyze the various corporate social responsibility activities which affects the consumer behavior. The research study will also illustrate the various kinds of corporate social responsibility activities adopted by banks. The research study adopts the secondary research method for the purpose of data collection and analysis. The research study will also adopt the case study analysis to further explain the issues and the problems. The research study ahs adopted the mixed methodology. In the end the research study also provides adequate recommendations and suggestions for future research and also provides implications for the study.

Table of contents

ACKNOWLEDGEMENTii

DECLARATIONiii

ABSTRACTiv

CHAPTER 01: INTRODUCTION1

1.1Outline of the study1

1.2Area of research1

1.3Research background2

1.4Organizational background5

1.5Rationale for the topic7

1.6Purpose of the study9

1.7Statement of the problem9

1.8Research aims and objectives10

1.9Research questions11

1.10Hypothesis12

1.11Significance of the study12

1.12Limitations of the study13

CHAPTER 02: LITERATURE REVIEW14

2.1Overview of UK banking sector14

2.2Corporate social responsibility15

2.3Significance of corporate social responsibility16

2.4Role of corporate social responsibility in banking sector17

2.5Consumer behavior20

2.6Consumer behavior in banking sector21

2.7Corporate social responsibility strategies22

2.7.1Cause promotion22

2.7.2Cause related marketing22

2.7.3Corporate social marketing23

2.7.4Corporate philanthropy23

2.7.5Community Volunteering24

2.7.6Socially Responsible Business Practices24

2.8Influence of CSR strategies on consumer buying behavior24

2.9Case study: Barclays26

CHAPTER 03: METHODOLOGY28

3.1Overview of qualitative and quantitative research methods28

3.2Research philosophy29

3.4Research design30

3.5Research strategy31

3.6Data collection methods31

3.7Qualitative data analysis32

3.8Quantitative data analysis32

3.9Sampling33

3.9.1Simple random sampling33

3.10Literature search33

3.11Reliability34

3.12Validity34

3.13Ethical considerations35

CHAPTER 04: DISCUSSION AND ANALYSIS36

4.1Questionnaire analysis37

Question 137

Question 238

Question 339

Question 440

Question 541

Question 642

Question 743

Question 844

Question 945

Question 1046

Question 1147

Question 1248

Question 1349

Question 1450

Question 1551

Question 1652

Question 1753

Question 1854

Question 1954

4.2Literature analysis55

Chapter 05: Conclusion58

5.1Future aspects59

5.2Managerial implications of the study60

References61

APPENDIX70

CHAPTER 01: INTRODUCTION

Outline of the study

The following dissertation is based on the topic “Does Corporate Social Responsibility Strategies Influence Consumer Buyer Behavior and Preference in the Banking Sector in London: Case study of Barclays”. Moreover the following study will also take into account the corporate social responsibility of Barclays on their potential consumers. The first chapter of the following thesis will illustrate and demonstrate on the introduction of the topic. The initial chapter will also highlight the primary aims and objectives. This chapter will also focus on the background of the study. The second chapter of the thesis will provide and illustrate review of the literature and previous ...