CONSUMER BUYER BEHAVIOR TOWARDS LUXURY BRANDS IN IRELAND IN THE RECESSION

[Something to do with consumer buyer behaviour towards luxury brands in Ireland in the recession]

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Abstract

This study will be discussing the concept of buying behaviour of locals towards luxury brands in Ireland, during the recession. While conceptually somewhat similar to consumer buying behaviour, public sector industrial buying is concerned with a number of additional dimensions which are discussed below. In this study, industrial buying is examined from the perspective of the government or public sector buying departments in Ireland.

Table of Contents

INTRODUCTION6

Background of the study6

Problem Statement7

Research Aims and Objectives7

Rationale/ Nature of the study7

Research ...