TOTAL QUALITY MANAGEMENT (TQM) OF MCDONALDS

Total Quality Management (TQM) Of McDonalds

Total Quality Management (TQM) Of McDonalds

The Company

McDonald's widely accepted as a high value of the trade body's rulings on the franchisee business offers one of the best opportunities. To McDonald's the key to victory is to have a very solid foundation of people: their franchise. McDonald's and its fast food franchise is a local governing body the most valuable service. Over the years, through a number of monetary and exchange rate system came in 1999 through the wealth of the State over 164 points. He in the recruitment, composition and franchisees to provide advice and wishes to declare each other, and their understanding of individual bonds has been to extend its (Picard, 2009, 28) determinants.

Company History

In the high-speed file lies in the past opened the first location in 1948 in San Bernardino, California (USA), McDonald's male relatives. They admit the main reason for a new business, the proposed coordination in the high tempo and make the sustenance, and other modern methods of time: dishwasher back of napkins and paper bags. Pieces of a shrinking size and high sales of victory among the new restaurant. Ray Kroc, and then mixing equipment providers shaking, by the allotment and asked "multi-mixer", in 1954 McDonald's male relatives living in surprise. He suggested that unlock more of the same place (John, 2010, 13).

The late 50's to the sixties, Ray Kroc and his visionary management, the victory of the General Assembly also established a running view of McDonald's: quality, service, cleanliness and value. There are currently more than 26,000 in 126 countries and five sites in the world, the position of the golden arches, it sold about 145 burgers per second body. Many of their victory in the piece, giving the U.S. more profitable to buy the retail business for 10 years. (Clark ,2007,56-67)

All positions offer a global standard parts, but in analogy to export each individual production to meet the specific tastes of each community. For example, some German restaurants, the use of beer, French wine. In view of some in the Far East Asian noodle restaurant supply. In Canada, the use of dairy products, parts, vegetables, sausages and pizza. This lies in the harmonious coordination constraints and fair, for example, the Arab-Islamic justice is no doubt that nutrition education and the Jewish film sustenance class Jews in Israel, will not see the dairy production (Trapp, 2009, pp.28) .



McDonald's "market leader"

Emblem sign on Image Perception and vertices in the survey to put together 10 economic constraints unrelated to the broadcast market, McDonald's and no doubt in the minds of its class away. To release the survey shows the different components:

# 1 fast food service, the only top 10

General ranked # 1 among students

# 1 in the assembly, "customer service" and "Business Ethics" The whole place

# 1 fast food service, the only top 10

# 1 fast their faith in all categories: production or service quality, customer service, pricing policies, honest and transparent, career

McDonald's ...