THESIS PROPOSAL

What impact does Innovation have on Modern business?



Table of Contents

CHAPTER 1: INTRODUCTION3

Background3

Aims and Objectives4

Research Questions4

Ethical Concerns6

Structure of the Dissertation6

CHAPTER 2: LITERATURE REVIEW8

Introduction8

Sensitivity and Attention9

Need for Innovation9

CHAPTER 3: METHODOLOGY12

Introduction12

Research Design12

Researcher's Role13

Data Collection Procedures13

Data Analysis and Interpretation14

Quality and Verification14

Feasibility and Appropriateness15

CHAPTER 4: DATA ANALYSIS17

CHAPTER 5: CONCLUSION17

CHAPTER 1: INTRODUCTION

This chapter of the research tends to develop an understanding and identify the reasons for conducting a research onto the identified topic. However, in the context of this paper this chapter would inculcate the notions related to the impact of Innovation on Modern business.

Background

Innovation literally means alteration or renewal, the word however tends to originate from the Latin verb 'innovare' which is deciphered as renew or renewal. Moreover, the term is non-specific in terms of new ideas and inventions, and used for their commercial implementation. In a narrower sense innovations resulting only from ideas when they are transformed into new products, services or processes that are actually successful application and penetrate the market. World today, is evolving at a rapid pace and so is everything else associated with it. Today the markets of the world are much more volatile than they were in the yester years. The primary culprit in this regard is rendered as technological advancement, thus leading the modern businesses to innovation (Rotemberg & Garth 1993, pp. 1305).

As the technology has improved tremendously it has also affected the manner or the buying behavior of the customers. As there are various choices available to the customers today, thus the loyalty of the customers has gone down or has suffered, as a result. The customer of today is much more rationale than the customers of yester years where the choices or the buying behavior was dictated by the family, friends or other external sources. Seeing that, the technology has evolved it has shrunk the world into a global village thus more theories and studies are being done in order to understand consumer behavior.  Today the researchers are focusing on different aspects in order to decipher the modus operandi of the consumer behavior across cultures and among different societies. Therefore, in order to survive in a world which is much more dynamic and challenging the companies needs to thoroughly work on the consumer behavior and the forces which are responsible for crafting behaviors. 

Aims and Objectives

The aim of the research is to understand the rationale behind the evolution of the businesses as a result of innovation. As the term Innovation does not only apply to technological advanancement but it is also related to the other underlined notions such as consumer behavior and modus operandi of the businesses. Moreover, this study is aimed to decipher those notions which have remained outside the limelight.

Research Questions

Researchers develop questions to accommodate intents of the study. These questions focus on examining and defining direction of the research. Research questions relate to the topic in a broader sense and determine if the research will yield fruitful results. Researchers can also determine the possibility of research using research questions because questions focus ...