SWOT of Mercedes-Benz



SWOT of Mercedes-Benz

Introduction

Mercedes-Benz is an international brand for that 'combines luxury with performance' (www.mbusa.com). This is one of the best luxurious cars that have proved it is compatibility since 1965. According to the last year sales of the company there is 17.5% growth. Most of these were in the passenger cars. There a number of models and new technologies that always make the Mercedez-Benz as the world's leading brand. SWOT analysis is the most important concern for every company. This provides the complete idea about the overall position of the company policy in the international market. It is ...