Mercedes Car



Mercedes Car

About the Automobile Industry

Automobile engine manufacturers have had a difficult five years. From 2006 to 2008, high gasoline prices deterred consumers from purchasing new vehicles, and the economic downturn only exacerbated the industry's poor performance: Light-vehicle sales fell to an all-time low in 2009. Also, major companies GM and Chrysler underwent bankruptcy reorganization and were bailed out by the government. Recently, though, the automotive sector has been recovering as the economy improves. As a result, the Automobile Engine and Parts Manufacturing industry's revenue rebounded in 2010 with 33.0% growth and further 18.7% growth in 2011. Additionally, revenue is expected to grow another 7.0% during 2012. However, the recession's effects have outweighed the industry's recent gains, and revenue is anticipated to decline at an annualized rate of 2.3% to $28.7 billion over the five years to 2012.

About the Company

Mercedes- Benz is German multinational division, which is manufactured by Daimler AG. The brand of Mercedes belongs to the luxuries automobiles, coaches, automobiles and trucks. It is headquartered in Germany, Baden-Württemberg and Stuttgart. The name of Mercedes is first appeared in the year of 1926 under the Daimler-Benz which outlines its origins to Daimler's 1901. Karl Benz and Mercedes in the year of 1886 widely regarded as the first automobile. The origin of Mercedes-Benz is traced by the creation of Karl Benz.teh automobile of Mercedes was initially marketed in the year of 1901. The brand name of Mercedes-Benz was produced in the year of 1926. Mercedes has launched many safety and technological innovations which was later adopted by many automobile companies. The brand of Mercedes is one of the largest automobile brands in the world. We should also notice that it is the world's oldest automotive brand as well. Mercedes offers large number of luxurious models in personal cars, commercial vehicles and other public automobile. It has been observed in the late 1990s and early 2000s that the objective measure of the passenger vehicles, for instance J.D demonstrates the downturn slop in reliability and quality ranking of Mercedes vehicles. In the middle of 2005, Mercedes turned back to the industry for primary quality. The company demonstrated the improved quality for the first time by exceeding the quality leader of automobile 'Toyota'. In the year of 2008, the initial quality rating of Mercedes-Benz improved by another mark to the fourth position.

Open ended questions

Question 1

What are the challenging features faced by Mercedes?

Mercedes introduced his revolutionary new car in 1997, which was the first graded car of Mercedes into the compact car segment. Few days later, the car was officially introduced and surpassed to its tests period. The test got the extensive media coverage in Germany and on other hand; European countries threatened the success of this gigantic launch. It has been recently reported by Wall Street Journal that two great luxury car markets Daimler AG's Mercedes-Benz Cars and BMW AG are searching ways to share the purchasing of components, production and development. Threatening desperate strategy is giving the good sense of intense ...