MERCEDES-BENZ AND SWATCH

“MERCEDES-BENZ AND “SWATCH”: INVENTING THE SMART AND THE NETWORKED ORGANIZATION “

“MERCEDES-BENZ AND “SWATCH”: INVENTING THE SMART AND THE NETWORKED ORGANIZATION “

Introduction

When Andrew Valente gets behind the wheel of his new vehicle, he drives Smart. The 48-year-old Olympia architect is the pleased proprietor of the newest eco-friendly vehicle to penetrate the U.S. auto market, the European-made Smart vehicle, a micro-coupe conceived by Mercedes Benz and Swatch. The Smart two-door coupe belongs to by Valente is only 8 feet, 2 inches long and examines like a compact vehicle with the piece behind the person going by car and front ...