STRATEGIC PLAN

Strategic Plan



Strategic Plan

Year 1 Strategy— increasing awareness of the product

The strategy comprises of actions which involve increasing awareness and communication about the company and its products. Able Corporation needs to create a demand in the global market before entering its products over there. This would help potential customers have an orientation with the company y and know about its products. The potential customers can become the company's existing customers at the future time. Increased awareness and travel result in a better understanding of foreign opportunities. A better understanding of opportunities leads to increases in international trade and investment, and the number of businesses operating across national borders.

Implementation

It would start by starting ad campaigns according to the culture of the country which the corporation would like to enter. Ad campaigns would create awareness, demand and orientation of the product. The best ad campaigns would start through internet, magazines, newspapers and television.

Ramification

This would create an instant response. The best part about the ad campaigns before entering a market is that it creates a quick response. A new product in a market attracts potential customers and potential competitors, as well. The more strong and active a market is, the stronger the response would be. It would help get the corporation save time and investment. In case the response is negative and discouraging, the corporation would save itself to enter the market and cut its costs.

Evaluation

By the instant and quick feedback, the company would analyze the rate of its positivity and would then take further action accordingly. Results, positive or negative, can be measured through questionnaires and short, quick interviews or sample tests of customers to test whether a sample size taken gives the desired results or not. If the response is direct, then the company can proceed. If the response is negative, ...