STRATEGIC PLAN TOYOTA

Strategic Plan Toyota

Strategic Plan Toyota

Introduction

Toyota is the second largest car manufacturer and seller in the world today. In Europe it has long been a marginal player as compared to its other endeavours in markets within US, Asia and Latin America. Over the last few years Toyota's market share has increased in Europe even though the European market has several strong regional competitors. Toyota's vision is to capture 5% of the Old World's roadway by 2015.

However, the problem persists of how to establish Toyota as a brand in the European market. According to (www.economist.com, 2006), Toyota has been ...