Amazon Strategic Plan



Amazon Strategic Plan

Part 1:

SWOT Analysis

Strengths

Customer Relationship Management (CRM) and Information Technology (IT) support Amazon's business strategy. The company carefully records data on customer buyer behavior. This enables them to offer to individual specific items, or bundles of items, based upon preferences demonstrated through purchases or items visited. It has built on nits early successes with books, and now has product categories that include electronics, toys and games, DIY and more (Lehmann, 1996, pp 45-189).

Weaknesses

The company may at some point need to reconsider its strategy of offering free shipping to customers. It is a fair strategy since one ...