STRATEGIC PLAN

Kudler Fine Foods Strategic Plan

Kudler Fine Foods Strategic Plan

Introduction Kudler Fine Foods was introduced to La Jolla, CA, in 1998 by Kathy Kudler who was in search of gourmet cooking products and fresh produce to compliment her culinary skills. The store boasts several departments, including: Fresh Bakery and Pastries; Fresh Produce; Fresh Meat & Seafood; Condiments and Packaged Foods; and Cheese's and Specialty Dairy Products. Riding on the success of the first Kudler Fine Foods Kathy expanded the company, adding two more stores by 2003. As the company has grown so have the challenges and opportunities for KFF: in order to remain competitive in the industry and the organization's specific target market, Kathy's original strategic plan must be updated in order to provide the foundation, motivation, and detailed information to continue forward progress and ongoing success. Strategic management involves the major business decisions and actions that lay the foundation of a business: in order to sustain competitive advantage it is sometimes necessary to update the original plan to guide the future of the company. When revising a company's strategic plan it is important to revisit the original mission, vision and values to ensure adequate reflection of the organization's direction. The following statements reflect Kathy's goals and direction for her company.

Mission Statement

Kudler Fine Foods is committed to providing customers with the finest selection of the very best foods, wines, and personal service so culinary visions can come true._

Vision Statement

Kudler Fine Foods will be the premiere gourmet _market for savvy shoppers searching for the finest culinary ingredients and products.

Selling only the highest quality gourmet products available.

Satisfying and delighting our customers in every department, every day.

Contributing to the local economy by purchasing local products whenever possible.

Supporting and promoting the well being of our team members.

A company's mission, vision and values are a framework for success. In order to remain the path intended by Kathy Kudler the company must do more than display these theories for all to see: each must be lived up to by every member of the organization. Kudler Fine Foods (KFF) has a vision for the company's future and a strategic plan is in place to help guide these goals. To assess the viability and timing of plan implementation it is important for KFF to perform an environmental scan to evaluate potential strategic options. In terms of organizations and strategic planning, an environmental scan involves consideration of factors capable of affecting the direction and goals of an organization taking into consideration internal and external factors as well as present and future factors that might affect the organization (Bacal, 2009). Proper analysis of the company and identification of possible assets and barriers will prove to be a valuable tool in the decision-making process. Over the past several years Kathy has successfully grown her small business from a single store into a multi-store organization with three locations in the San Diego area. KFF is ready to accelerate their rate of growth ...