STEVE JOBS' LEADERSHIP STYLE

Steve Jobs' Leadership Style



Steve Jobs' Leadership Style

Introduction

Recently the Fortune Magazine named Steve Jobs as the CEO of the decade. The magazine pointed out that Steve Jobs, during the past ten tears, restructured four of the chief industries: cell phones, music, computing and movies. The article said that during one's career, the remaking of even one of the industry is a major accomplishment. However the restructuring of not one but four major industries is an outstanding achievement (Burrows, 2006).

The success of Steve Job can be credited to his strong leadership qualities and his commitment to follow his dreams and the careful analysis of small details. At the age of 20, his love of creating a new type of computer resulted in him manufacturing the first Apple computer along with his friend. The first Apple computer turned out to be a success. At the age of 30, unfortunate events led to his termination from the company he had founded and led to success. However, he did not let this obstacle let him down. He viewed this termination as the chance to reinvent himself. He created another company called NeXT and drove it to even higher success (Burrows, 2006).

In 1997, the Apple Company bought NeXT which was an ironical twist of events. Apple was at the verge of bankruptcy and Jobs used his skills and experience to turn the company around. He started the “Think Different” advertising promotion, released the new products: iPods, Mac OS X, and iTunes. These innovative products showed the abilities of Jobs to think out of the box and dreaming big. Now the $170 billion Apple Company outshines the leading competitors of the same industry: Google and Dell (David, 2010).

Leadership Styles

Steve Jobs has taught the world about leadership and dreaming big. He dared to ...