RESEARCH DESIGN

Research Design

Research Design

Exploratory Research

The main role of exploratory approach is to find out basic information about a topic that a marketer fails to understand. For example, news would be heard by the marketer regarding a new Internet Technology that is proving very fruitful for its competitors but the marketer is not having any knowledge regarding it. Therefore, he would need to do research about this technology in order to learn about its features. So, an exploratory research is used when the primary goal of the marketer is to discover or gain an insight regarding any product or service. The practical ...