Problems in iPhone 5

Revising Strategies at Church and Dwight

Company Background

Apple is one of the most renowned companies in the industry. The company manufactures smartphones, iPads, and laptops etc. Apple in the market leader in the industry and in known for the technology it uses in its products and the reliability of the products (Deutschman, 2000). Apple was the first to manufacture a touch screen and has recently launched iPhone 5.

Problem in the Company

Currently, the problem that the company is facing is related to its recent launch. iPhone 5 launched by the company has certain flaws which is damaging the reputation and ...