ORGANIZATIONAL COMMUNICATION

Organizational Communication

Organizational Communication

The path or passage that any exercise of authority and leadership routed, allowing progress in one form, state or otherwise training, state or reality. True leadership is the route the progress to a higher state. This is also the essence of transformation, which is the preliminary step to true innovation, updating and ensuring the organization” (Penley, 2009).

The Communication

To define this concept will use the model Shannon-Wiener, who in the late forties was released. Its efficiency comes from its simplicity. Introduced the concepts of "quantity of information "" source "," channel "," noise "and" feedback " (Child, 2009).

Process

Let's start by saying that the sender can be any individual inside or outside an organization or company, is the communication source, who wishes to convey a thought or idea to another or others. In the case of a company could be the manager, secretary, worker, client, who is in need of transmitting information related to services, events, etc. occurring in the company(Cook, 2010).

The code in this case refers to the way that thought to be encoded, including the skill, attitude, knowledge and the system socio cultural. Moreover, the successful total of each person is also determined by the skills of speaking, writing, listening and reasoning. We have preconceived ideas about different issues and these attitudes affect our communications. You have to take into account that cannot communicate what is not known and although the individual (sender) knows, the receiver may not understand.

The message is the product of the source coding real. Is all the information that is transmitted and if there is successful communication will also all receiving the receiver.

The channel is the medium through which the message travels. In an organization and in any situation is very important to select the most appropriate means to convey information and this depends on the type of information, who should receive the necessary conditions for a better understanding of it. Traditionally follow the network of authority of an organization related messages work of members of the same, for this is most appropriate formal channel. Other forms of social messages such as personal, informal channels remain in the organization.

The receiver is the object to which it is addressed in the message. But before this happens, the message must be decoded process that requires the same skills, attitudes and prior knowledge on the subject of the receiver.

And now the item shown in the process if it was successful or not, we refer to feedback. Organizations measure whether information was properly if it recovers the same response.

What If It Does Not Happen

If an organization get vague and inappropriate responses is that in the process there are sources of distortion such as:

The coding was done carelessly.

Limited selection of symbols

Confusion in the context of the message.

Selecting an inappropriate channel.

High noise level.

Prejudices, knowledge and skills of perception limited receiver.

Little attention and care in the decoding process.

All these factors can cause the message to be interpreted differently than imagined by the issuer. (Faulkner, 2008)

Aggression in Communication

This phenomenon happens to 20% ...