In this paper, we will discuss the factors that influence the buying behavior of a consumer. The paper will focus on the buying decision of the Microsoft Surface Tablet.
The main factors like personal and psychological will be discussed as well as the aspects of behavior which a marketer should focus when marketing a product or service will be also be discussed in the paper.
Personal Factors influence Consumers Purchasing
There may be a number of personal factors that influence the behavior of a consumer while purchasing Microsoft Surface Tablet. The personal factors that influence a ...