Microsoft Surface Tablet

Microsoft Surface Tablet

Various Integrated Marketing Communication (IMC) mix components of Microsoft Surface Tablet

Integrated Marketing Communications (IMC) is expanding the promotional element of the marketing mix. Essentially, Business Marketing International is the recognition of the importance of communicating the same message to target audiences. Additionally, it is the recognition that all variables of Business Marketing International communicate and that there is an overlap in the communication that is apparent from these variables. Each variable of Business Marketing International may affect the effectiveness of marketing program, so should be properly exploited to achieve effectiveness (Blakeman, 2007). Thefore, Microsoft marketing team has an effective integration into the communication area of the company. It is necessary to understand the functions of marketing as used by most companies. The marketing management process is an orderly process which ensures that marketing functions are integrated to achieve high quality results (Belch, 2001).

The Integrated Marketing Communications (IMC) at Microsoft is paced up with the modern trends in the market, such as the processes of integration, diversification, specialization, and increased competition, which has led to an understanding of the need for coordination and coherence of communication structures in order to obtain maximum benefit from them. It became apparent that in some cases, only a consistency and allows for maximum success in achieving marketing objectives. The Microsoft has entered in to the market with two notable tablet systems in booming tablet market and therefore they had planned effective strategies for Integrated Marketing Communications of there product. Surface Tablet feature a 10.6-inch display with scratch-resistant Gorilla glass from Corning, which is built into rugged, lightweight magnesium housing. To estimate the costs for the activities of integrated marketing communications, Microsoft Surface Tablet approaches in two ways:

IMC treated as operating costs (short term), carried out simultaneously with the cost of sales organization, or to establish contact with the consumer;

Costs are treated as an investment that should pay off for years (long-term strategy).

Integrated Marketing Communications (IMC) is expanding the promotional element of the marketing mix. The key message of Microsoft surface Tablet is conveyed to consumers of the company is clear, concise, integrated and continuous. The result of integration is to create synergy (Pike, 2008). It is necessary to integrate all communications so that all provide the same message, different messages sent by the communication variables not only cost you money and time to the company and the consumer but also confuses ...