Microsoft Surface Tablet

Microsoft Surface Tablet

Introduction

This paper intends to discuss various factors that influence consumer's buying behavior while purchasing Microsoft Surface Tablet. The main factors like cultural, social and personal will be discussed in particular.

Discussion

While assessing consumer's buying behavior for Microsoft Surface Tablet, the following main factors are important ones to consider.

Cultural Factors

The most important factor that will influence the purchase of Microsoft Surface Tablet is related to culture. The fact is quite established that culture significantly impacts the buying behavior of consumers (Philip, Kevin, 2009). From the perspective of Microsoft Surface Tablet, it is important to realize that consumers in ...