MARKETING DECISIONS

The Role of the External Environment in Marketing Decisions

[Name of the Institutions]

The Role of the External Environment in Marketing Decisions

Introduction

This paper attempts to explore the partnership of Costco and the famous designer Kirstie Kelly to sell bridal gowns. Further, it focuses on the pricing and distribution of the gowns available at Costco. Moreover, the implications of segmenting, targeting, positioning and branding are discussed.

The wedding dress is known is the dream of every woman, since all girls want a dress that indeed literally makes her feel "princess". Unfortunately the prices of wedding dresses have soared in recent years and the dress of dreams can sometimes be out of range of your budget due to high costs. However, one shall be not be discouraged because fortunately one can buy a gorgeous wedding gown without spending a fortune thanks to low cost shops and outlets.

There are several options to save money buying the wedding dress, because we all know that the costs that need to organize a wedding is very high and then find a dress that has an affordable cost is a desire for all.

Discussion

Warehouses Costco have more surprises for their members. After selling online an original drawing by Picasso US $ 129 999 and a diamond ring for $ 180 000, the surprise this time is in U.S. stores. It now offers wedding dresses. The retailer has partnered with the American designer Kirstie Kelly, known for its elegant white dresses, which range in price from 2 000 to 7000 U.S. dollars (addictedtocostco.com).

It all started by the famous Costco outlet in collaboration with renowned designer Kirstie Kelly where they sell dream wedding dresses in super affordable prices. Normally a wedding gown by designer Kirstie Kelly, also famous for having the imagination of all women with the beautiful dresses ...