The main purpose of this paper is to select a company that does not use e-commerce practice in its operations, and implement internet and e-commerce strategies for the company. The company chosen in this paper is a retail store situated in UK named “Johnson & Company”. The company do not use any internet strategies for its operations; therefore, this paper designs the internet strategy for the specific company.
What Internet business model would be appropriate for the company to follow in creating a Web site and why?