IMPLEMENTING CHANGE

Implementing Change

Implementing Change

Introduction

All strategic management process has essentially three phases, planning or design, implementation and control. Implementing change has significant importance for sustained development of companies for the challenges they face in meeting the needs and demands of an increasingly competitive market. The implementation of the change management strategies involves all the functions and people in the company, but the strategic apex corresponds to evaluate and lead the three essential elements of this process, strategic change, formal and informal structure and culture (Akin, Dunford & Palmer, 2006).

Many changes are occurring globally, requiring a new approach by the organizations. An organization cannot just be watching and let things happen with nothing to do, as this may lead to uncertainty about the future of one's own organization (Akin, Dunford & Palmer, 2006).

Discussion

The term of change management is one of the most important aspects of the process of globalization in business management. In implementing change, both the manager and the organization begin to deal with complex situations of change in their environment. This should not be treated as a scattered but requires a minimum platform to ensure successful change in the organization.

However, undertaking a change management process is not as easy as one might think at first because of the large number of items involved. In addition to that we must be absolutely sure that the organization can absorb change and particularly, that their resources humans understand their importance and actually engage in its performance (Schabracq, 2007).

Case in Focus

In the given scenario of market competition; a product was launched by the company and it is picked up by another company with new and improved version of the same product, and they changed the distribution of the product. In this case what type of strategies a firm should use in relation to implementing change.

Analysis

This case in focus indicates the importance of a sound positioning mechanism in the launch of brands. A new marketing planning is urgently required in order to save the brand identity. Various discussions will be taken for repositioning the bar in the market, while keeping its unique selling points intact. Given the quality and perfection of the offerings, it is equally important that their uniqueness is conveyed to consumers in an appropriate manner.

The consumer base today is diverse than ever. Changing preferences and trends have become a habitual; practice in recent times. Hence keeping the substantial levels of competition in mind, only those brands will succeed who are determined at establishing their competencies in the minds of the target market with full efficiency and dedication. Positioning criteria have never been easier to enforce. Given the diversity of choices that are available in the market place for each product, it is necessary that companies employ a focused positioning strategy for all its brands (Fisk, 2008).

Careful implementation and control should be practices for creating a sound base of products. The ultimate aim is to satisfy the end-user while capitalizing on one's own competitive ...