Food Company Codes of Ethics

Executive Summary

The first Macburger 's was inaugurated by the Macburger 's brothers in 1948, constituting itself as the first local in the history of the quick service of foods, in San Bernardino, California (U.S). They offered quick food, that is to say previously prepared food and served to high speed. Without a doubt the base of its success was in substituting the conventional china that you/they used the rest of restaurants, for the paper bags. Soon they reached a high level of sales and although the menu was limited the success it was growing.

It was then when the supplier of the shaking machine shake, Ray Kroc, surprised by the quantity of "Multi-mixers" requested, it proposed the opening of new restaurants. This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc. During the 50´s and the 60´s, Ray's managerial team Kroc established the successful philosophy of the system of the company: Quality, Service, Cleaning and Value. At the moment this Franchise possesses more than 25.000 establishments in 117 countries and five are the continents in which the Golden Arches run off with, number that was increased more with the recent opening of 3.000 local during 1999. Although Macburger 's offers its clients a standard menu in its entire local, it is common that these menus combine with special products that are developed in each culture depending on the likes of the clients.

Introduction to the Company

The fact is that Macburger 's created the biggest operation of restaurants in the world using the less well-known ones in the business of the food processors. The traditional giants had the opportunity to obtain the business of Macburger 's, but almost all they wasted it. Swift and Armour could have been the suppliers of hamburgers of Macburger 's if it had not been because they refused to open credit to Ray Kroc when it established their first restaurant. When Hires didn't want to respect a price quoted by old salesperson, Macburger 's changed supplier of flavors for its beer and it gave the business to a less well-known supplier of syrups, R. W. Snyder. At the beginning Kraft had the whole business of cheeses with Macburger 's, but it lost 75% because it didn't assist the petition of the company that Cheddar of stronger flavor was needed. With this change the tiny factory of cheeses of L.D. Schreiber, of Green Bay, Wisconsin that today has become a great company thanks to the business with Macburger 's. Heinz also had 90% of the business of tomato sauce and pickles for Macburger 's up to 1973, when he refused to give him the sauce during a shortage of tomatoes.

Duty ethics and the Kantian theory

Ethics is all about choosing the right actions. An action is carried out by a certain actor with a certain intention. This action then leads to certain consequences. In ethical theories, we can focus on the action, the actor, the intention or the ...