Employee motivation and its effect on sales of TK Maxx

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Background of Study1

Research Aim and Objectives1

Research Questions2

Company Profile- Retail Company TK Maxx2

CHAPTER 2: LITERATURE REVIEW3

Importance of Motivation3

Theories Related to Motivation5

Maslow's Theory of Motivation5

McClelland's Three Needs Theory6

Herzberg's Hygiene Factors Theory6

Vroom's Expectancy Theory6

Employee Motivation7

Expectancy Theory8

CHAPTER 3: METHODOLOGY10

Research Methodology10

Data Collection Method11

Secondary Data Collection11

Interviews11

Questionnaire Surveys12

Sampling12

Case Study Methodology12

Limitations of the Study13

Ethical Consideration13

Gantt Chart14

REFERENCES15

CHAPTER 1: INTRODUCTION

Background of Study

A high performance workforce is an important element in creating a successful business. When competitive advantage through technology, a superior product, and entry barriers is not possible, people are often what differentiate a successful organization from an unsuccessful one. Creating a high performance workforce, however, is not an easy task. Studies on human behaviour within organizations have shown that the creation of a high performance workforce is complicated. Many factors affect whether or not an organization can in fact become high performing.

Human resource management (HRM) research finds that people practices correlate positively with firm performance. In addition, research suggests that high levels of employee job satisfaction link to increased employee motivation. High levels of motivation link to increased organizational performance (Carraher & Buckley, 2008, 89). Highly engaged employees drive higher performance (Hewitt, 2004). This research suggests that employers should focus attention on motivating and engaging their employees in an effort to improve firm performance. Generational cohort differences between employees compound the complexity in creating a high performance workforce.

Research Aim and Objectives

The main aim of this research will be to analyse the impact of employee motivation on the TK Maxx's sales. This aim will be achieved through following objectives:

Analyse various theories related to employee motivation

Highlight the importance of motivation

To identify the factors that influence employee motivation

To analyse the impact of employee motivation on the sales of a company

Research Questions

The research will be based on following research questions:

What is the importance of motivation in an organization?

What are the factors that influence employee motivation?

How does employee motivation influence the sales of TK Maxx?

Company Profile- Retail Company TK Maxx

TK Maxx is one of the very large retail companies having its stores in Ireland, Germany, Poland and United Kingdom. The TK Maxx Company belong to the group of TJX Companies, which is owner of other retail chains, like, Marshalls and TJ Maxx in US and Winters in Canada. The company provides various brand names related to footwear, beauty products, housewares, furniture, clothing and bedding at around 60 percent off their retail prices that they recommend.

TJX Companies launched TK Maxx in 1994, with the concept of off-price retailing in Ireland and UK. Currently it is the only major off-price retailing store in Europe. TK Maxx expanded in 2007 to Germany and in 2009 to Poland. The company offers a huge variety of styles and values under the designer and brand name of family apparel which includes women's lingerie, accessories and footwear, home items and other merchandise like toys and luggage (Cooper, 2009, 15).

CHAPTER 2: LITERATURE REVIEW

Importance of Motivation

Maintaining and increasing profits are ongoing concerns for all organizational leaders, regardless of size ...