E-commerce and the Global Market Strategies



Abstract

The term "e-commerce" or "electronic commerce" any form of commercial transaction in which the parties interact using the network instead of the exchange or direct physical contact. The "e-commerce" integrates the entire trading process: consultation, quote, demonstration, proposals, sales, Serbs (in which includes academics) and a number of operations that performed in real time. In this paper we try to focus on the E-commerce. In this paper we mainly to gauge the E-commerce effects on the Global Market Strategies. The paper has a literature part in which, it discussed about the e-commerce and the global strategies that are prevailing in doing ebusiness. The paper has three chapters which discussed about the e-commerce and Global strategies. In chapter one, we introduce the e-commerce. In chapter two, that is literature review part it discussed about the global strategies in e-commerce. Finally in last chapter that conclusion and summary part it conclude the overall discussion.



Table of Contents

Abstractii

Table of Contentsiii

Chapter 1: Introduction1

Background of the Study1

Chapter No 2: Literature Review4

Concept of E-COMMERCE4

Categories of "e-commerce"4

E-Commerce as a New Model of Commerce4

Importance and Motivation5

E-Commerce and Global Market Strategies5

The e-commerce and the Internet5

Highlights6

Interstitial7

Layer8

Links text8

Sponsorship8

On-Line Sales9

Definition9

Advantages and Disadvantages9

Advantages9

Disadvantages10

Types of On-line sales10

Reorientation or Address10

Redirecting Benefits of On-Line Sales10

Attract New Customers11

Chapter No 3: Summary and Conclusion12

References14

Chapter 1: Introduction

Since the beginning of trade in the world until the present time, forms of marketing and interaction between the parties have changed over time. From the time when resorted to method easier, that is, preach on the streets and doorways, to draw the attention of passersby and visitors, to the tools of more sophisticated and varied businesses currently employed Many things have taken a different hue in the background as much in the way toward critical target markets.

An element of great importance for the development of commercial and technological juncture, characterized by modernism and the speed of operations, it is according to the present results as the motor fundamental to the process of opening markets and world globalization, the Internet and global information networks have led to a rapprochement between people from different parts of the world, framed in what termed "global village", allowing for changes in all spheres of physical activity.

Considering that the education sector is no stranger to this trend can be incorporated into the universities and affiliated institutions in an environment that allows these to use electronic marketing tools, which allows properly promote and market the products offered for interested parties as well as providing an immeasurable range of opportunities and advantages to both users and providers of services in line with the new educational order worldwide.

In a common sense is to develop a structure that includes topics most relevant topics of electronic commerce with a key application in the most main Dominican universities teaching.

Background of the Study

Use of the Internet for commerce or E-business is a popular topic of research efforts and mass-media press reports. Just as, the Internet has changed the way people communicate and share information, shopping activities have also been dramatically ...