Introduction Competitive advantage has to do with a company's proficiency to outdo competitors, either by advancing upon what competitors are actually doing or by doing certain thing absolutely distinct in a way that verifies successful. Being adept to apply an e-commerce design that advances sales or slashes charges might give one retailer a competitive advantage over another. At the identical time, being the first to arrive up with a new e-commerce enterprise form, or a exclusive rotate on an living form, might furthermore permit an up-start to gain an early competitive advantage.