COMPETITIVE STRATEGY

Competitive Strategy

Competitive Strategy

Information management, knowledge management and the incorporation of varying information systems strategies are very pivotal aspect in any company or firm success. In fact, some information management writers contested on the belief that global business only becomes feasible and viable if supported by technologically driven global infrastructures of information technology. For some strategy theorists, like (1986), suggested that information and communications technologies increase the options for how to organize efficiently and effectively on a global scale. Thus, the incorporation of these essential three strategies in the company would play a big impact in the business and is likely to be a predictor of the company's success and its future direction. (Galliers, 2008, 1, 55-64)

The purpose of adapting the three strategies is presumable to play a role in the organizational strategy which is defined as the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a changing environment to meet the needs of markets and to fulfil stakeholder expectations

To name a few organization problems, that is relative to information management, arises from poor data quality are characterized to be par below in giving satisfactory customer service such that information would not be readily available when needed resulting to loss in revenues and a potent drop in the number of customer retention, poor decision making since the integration of information is inexistent, hard time in winning or looking for new business prospects, thus, company's growth is in stagnation, poor understanding of market dynamics and customer needs because of inefficient customer relationship management which are crucial in the aim of fostering customer loyalty, and the information cannot be used to deliver the value which should supposedly be fast and accessible. As (1996) notes organizations must collect, process, use, and communicate information, both external and internal, in order to plan, operate and take decisions. Similarly (1993) suggests that every organization should therefore consider the need for structured information management. (Galliers, 2008, 1, 55-64)

With proper implementation of effective information management strategy, it can reap the benefits of the integration and cohesion of all the information activities that would be made easily accessible to all elements within the business world that enable company's to effectively make a more efficient business decisions. Further, information management promotes a culture of innovation and knowledge sharing brought about by the availability of valuable information. For example, in Shiseido, where they have superb customer relationship management, because of the integration of the valuable information they have on their databases. This information are being utilized by the research and development to come up with new innovative products that is demanded by the people. Simply stated, without information management, the information that have been accrued would be mere a piece of information and not being used to its maximum value. (Fitzgerald, 2008, 335-350)

Discussion

If companies are to flourish in the information environment, after the management of information and knowledge, these two would in turn be integrated in the information ...