DIGITAL BUSINESS MANAGEMENT

Digital Business Management

Digital Business Management

Introduction

The main purpose of this paper is to analyze a website and evaluate it on the basis of the ways through which the website has implemented the digital information systems. The paper also deals with the review of business model of the website along with the online value proposition, online revenue models, target audience, market product and the service strategies. The paper is also a reflection of the ways through which the website uses the customer relationship management and the suggestions which can be used for improving the digital business strategy of the company. The website which has been chosen for evaluation is http://www.agentprovocateur.com/.

Company Overview

Agent Provocateur has been established in 1994 and since that time the company has established its image as the leading player of luxury lingerie market. The brand is very famous for its fun image and has gained a huge recognition and customer loyalty. The company is running operations in 23 countries throughout Asia, Middle East, Europe, Russia and North America. Along with the lingerie, the company has also introduced new products including the swimwear, fragrances and bedding in its current product line. The company is engaged in the online businesses through the use of its website http://www.agentprovocateur.com/. The company is engaged in the online retailing of different products including the bedroom accessories, lingerie, beauty products, nightwear, designer swimwear and fragrances etc. The company is involved in the online business which helps the customers in getting quick access to the product of the company along with the specifications and the prices of these products.

Website Evaluation

The website of Agent provocateur has been very effectively designed. The website of the company is ranked 462,499 in the whole work which is a remarkable achievement for the company. This shows that the company's website has a great number of visitors. The actual worth of the website of Agent Provocateur is $40,070 and the advertising revenue of the website is $16 per day. The page rank of the website is also very good which is (2/10). The website of the company has more than 450 visitors and 4, 400 daily visitors. Thus, it can be claimed that it is among the best websites of the world.

Evaluation of Digital Information System in Company's Website

The company is making all its possible efforts for the purpose of enhancing the digital experience for the online customers. The company is taking all the efforts for bringing improvements in the digital experience of the online customers. Agent Provocateur is bringing enhancements in the digital structure, key flows and the taxonomy of the website by including the different visual designs to the website. The company wants to enjoy a unique brand and high quality service which can be best achieved by incorporating the digital experience in the website of the company. These factors can be more achieved from the online mediums as compared to the physical mediums. For this purpose, the changes in the structure and the design of website have been ...