CONCEPT DEVELOPMENT

Concept Development of New Product: Cassandre

Table of Contents

Concept1

Brand Ethos2

Consumer4

Competitors7

Market Position9

SWOT Analysis10

Strengths10

Weaknesses11

Opportunities11

Threats11

Retail Positioning12

Range Overview13

Ethnic Tattoos13

Symbolic Tattoos13

Religious Tattoos13

Tattoos Of Love14

Tattoos Of Beauty14

Tattoos Of Revenge14

Tattoos Of Contempt14

Tattoos From Prison15

Obscene Tattoos15

Financing15

Investments needed15

Form of financing16

Price Architecture Statement of revenue from Tattoos16

Overview of expenditure16

Projected results16

Profitability17

Supply Chain and Inspiration17

References21

Body Memento

Concept

The word comes from the Tahitian tatau, meaning to mark, draw, or hit and drift of Ta-Atouas. The root of the word means your drawing atua and means spirit, god. Dr. Berchon, translator of the second voyage of Cook to Tahiti in 1772, employed for the first time the word tattoo, the word is French in tattoo in the late 1700s. It is first introduced into the dictionary of the French Academy in 1798, then in the first edition of the dictionary Littre in 1863 (Caplan 2000, p. 43).

A tattoo is a decorative or symbolic pattern usually made ??by inserting ink into the skin. Traditionally it is made ??with the Indian ink or inks coal or tallow, and more recently with inks containing pigments industry. Tattoo inks are available in many different colours and help realize the reason for his choice. There is even a transparent ink that reacts to the black light: this type of tattoos tattoo is called UV or Blacklight. The tattoo is indelible, and is considered a type of body modification permanent.

The technique involves the introduction of the tattoo ink into the skin using a sharp object or needle. The wound healing caused by the stitching, and shows the design-through of the skin. The ink is deposited in a fairly specific area on the border between the dermis and the epidermis. The depth of the injection varies from 1 to 4 mm depending on skin types and body parts, the thickest areas located in the back, elbows and knees (Caplan 2000, p. 45).

Tattooing has been practiced for thousands of years in many parts of the world for symbolic reasons, religious, therapeutic, but also aesthetic. In many cultures, it is even considered a rite of passage because of the pain endured during the realization of the pattern.

Some people get a tattoo as a body art, some think tattoo can tougher their appearance, some get tattoo as body accessories and some get tattoo to remember a loved one. The concept of the project is to produce a collection for high end designer market from a brand new designer label, Cassandre. Cassandre is an artsy label that is all about giving imaginations to consumer. The unique selling point of this label is to give every customer a story once they walk into the store. Cassandre is considered as classy, feminine and beautiful label. A Body Memento will be the first women's wear collection of the label producing a range of fashion pieces in digital print. This label will be focusing on the high-end designer market. 'A Body Memento' collection is inspired by3D tattoo art (DeMello 2000, p. 12). It is to express and reveal personality and inner feelings of those what end to ...