COMMUNICATION

Communication

Communication

Organizational Communication

Organizational communication is the branch of communication which deals with the efficient transfer of knowledge in organizations. Organizational communication comprises of the following elements: (Drucker, 2004)

-The methods used by people to communicate in an organizational context. (Henry, 2000)

-The impact of or the interaction with organizational structures in the process of communicating and organizing (Wikipedia 2006: Organizational Communication). When communication is referred to organizations, there are four major objectives that are focused on:

* Control:

Communication behaves as to control member behavior in several ways. Organizations have the authority hierarchies and certain formal guidelines that the workforce is bound to follow. An example situation, to explain this aspect of communication in organizations is that when the employees desire to communicate any complaints regarding their job to their immediate boss, such as problems in performing their job responsibilities, or in accepting certain company policies, communication performs the control function.

Toyota Corporation:

Toyota Corporation is Japan's largest automobile manufacturer and one of the largest companies in Japan. 2007 global sales of General Motors approached narrowly in [1], 2008, in the global financial crisis, four from the previous year 20,000,897 units, despite a decrease in%, America's General Motors fell more than 835 it For a mere 59.47 million units, reversing last sale, production in the world and the world worthy of its name in both car manufacturers and became. The Daihatsu Motor and Hino Motors is the parent company, Fuji Heavy Industries is also the largest shareholder (17% stake).

Known as "Toyota" (radio station in Japan, in 2005 July from the "Toyota" This designation changed to use) English name "TOYOTA". The Toyota group "TMC" is written in abbreviation. Places in the city is derived from the Toyota Motor Corporation is headquartered. On June 23, 2009 Toyota Akio became President and CEO, and as a former president of the Toyoda family was fourth.

In Toyota Motors Corporation there are several communication methods by which employees share their ideas, information, opinions and feelings. The following are some of the methods: news-letter, face to face, notice board, memo, e-mail, telephone, cell phone, text messages, and instant messaging. The sharing ideas, information, opinions and feelings contribute to the operations of teams and the work of individuals within the corporation.

Thus, communication in this corporation is a two-way activity between two or more people. There are various modes of communication, some of which are used more commonly in this workplace than others. In the Toyota Corporation where I did my research, communication skills are very essential because the employees utilize these skills to help the company compete with other companies like General motors, Kia, Honda, and many others. (Deetz, 1995)

Due to their communication effectiveness Toyota Corporation has always done wonderful business of selling cars. In fact, Toyota Corporation has been rated as the best motor vehicle company that produces the best cars and the most cars that are in demand all over the world. It produces passenger cars, buses, sport utility vehicles, trucks, and vans. In addition, Toyota owns companies that manufacture such products as ...