Business Plan

Mama Baby Day Care Program

[Name of Instructor]

Executive Summary

The proposed project consists in establishing a daycare center in Somalia, Minneapolis. The project will include a complete daycare center, managed by professionals, to provide all the necessary benefits for children and parents in terms of security, health, and day time entertainment. It will target all Somalia, Minneapolis inhabitants, as it will be a unique daycare center in the region. The initial investment is estimated at $900,000, which includes equipment, furniture, and working capital needs. The owners will rent the premises with a projected area of 400 square meters. The main assumptions are based on current market levels and rental rates of $300 per month for the center. The main assumptions consider conservative number of kids enrolling at the daycare center. The projections are taken over a period of one year. The daycare center is expected to reshape the economic and social environment of Somalia. It will offer 3 job opportunities for Somali residents and, most importantly it will provide a daycare facility for children allowing women from Somalia as well as neighboring regions an opportunity to work and earn a living.

Table of Contents

Executive Summary1

Introduction4

Mission Statement5

Structure of Day Care Centre5

Regulation of Daycare6

Service strategy6

Positioning strategy7

Pricing Strategy7

Market Analysis8

Market trends8

Competition8

Economic Impact Evaluation8

Target market9

Sales Strategy9

Promotional strategy9

Advertising Media9

Financial Budgets10

Sources of Capital10

Financial Budget Projections for One Year10

Profit and Loss Projections11

Cash Flow Statement11

Projected Balance Sheet12

Recommendations13

Conclusion13

References14

Business Plan

Mama Baby Day Care Program

Introduction

Daycare is the provision of care for a child through either a daycare center (nursery) or family-run, home daycare. Daycare differs from individual childcare by babysitters or nannies in that providers care for several children at one time. Daycare is typically used by working parents to care for children below the age of 5; however, many daycare facilities also offer before- and after-school care. Daycare center providers include privately owned organizations, although some universities and churches also sponsor daycare programs. Smaller private daycare centers tend to operate out of a single location, but in recent years, publicly traded corporate daycare centers have emerged to cater market. For example, ABC Learning is listed on the stock exchange and has centers in Asia, Australia, the United Kingdom, and the United States. Daycare centers are more likely to be licensed, subject to state inspections and regulation, employ trained staff, and provide a developmental curriculum. Licensed daycare centers separate children by age, meet caregiver and child ratios, and often provide age-appropriate cognitive and social development activities. However, the disadvantages of daycare centers include higher costs, staff turnover, and less individual attention. Home daycare providers offer care for children in their own home. The advantages of home daycare include lower costs and greater individual attention.

Although most states in the United States require regulation among providers who care for more than four children, home daycare providers are less likely to be licensed and regulated. Both children and mothers of young children can benefit from affordable, quality daycare. Many consider daycare to be an investment in the future of our children and a means to promote equality for ...