Business Models

Business Models

Business Models

Introduction

The business model makes innovation in economic value to the business. It describes in detail how the company makes money by clearly defining its place in the value chain. The business model is built from various components of the business, which include entrepreneurship, strategy, economics, finance, operations, competitive strategy, marketing strategy and sustainable growth.

Simply putting, the business model describes how the business is positioning itself in the value chain within their industry and how it's going to provide for themselves make a profit. In the most general terms, the business model is a method of sustainable business (Baker, 2002, 44).

Human Resource Management

Social Change Model of Leadership and Management

The social change model of leadership and management shares some of the same assumptions about leadership as the relational leadership model. The social change model also stresses the importance of the leadership process and the role of the group. In addition, values and positive change are cornerstones of this model. Its ultimate outcome and goal are changing, more specifically, positive social change. There are eight key values that can be described in behavioural terms.

The individual dimension refers to the individual's role and commitments in the leadership process; it stresses the inner work in which one must engage. The three values associated with this dimension of the model are consciousness of self, congruence, and commitment. The group dimension reflects how a group of people works together and interacts in a way that supports the goals and purpose of the group. The values associated with this dimension of the model include collaboration, common purpose, and controversy with civility.

Last, the society/community dimension of the model recognizes the various communities to which people belong and in which they should be actively engaged to work toward creating a positive difference. This dimension includes the value of citizenship. Each of the dimensions of the model interacts and influences the other. In addition, the group influences an individual's self-development and so forth.

The social change model is a very useful model for recognizing the importance of the individual, group, and the larger community in creating positive change. It also provides a number of values that can guide a successful process of leadership, resulting in more effective and self-aware individuals, higher functioning groups, and thriving communities. Like the relational leadership model, it is also an empowering model that recognizes the importance of every member of a leadership process, regardless of position (Nanus, 2009, 96).

Marketing

Cause Related Marketing Model

Cause-related marketing (CRM) is defined as the public association of a for-profit company with a nonprofits organization, intended to raise mutual awareness and benefit. This may involve donating a percentage of revenues to a specific cause based on the revenue from a specific time period. McDonald's earmarking £1 for the Muscular Dystrophy Association from the sale of every large order of fries is a good example of this practice. Companies use CRM in order to enhance their corporate reputation, raise brand awareness, increase customer loyalty, build sales, and overall improve their brand ...