APPLE INCORPORATION

Apple Incorporation

Apple Incorporation

Introduction

Apple continues to grow faster than industry in all categories. New manufactory plants and sales offices are continually introduced to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities (Anderson, 1999).

Apple's mission

Apple's vision can help us to understand many organizational decisions taken at the company's history. Employees of Apple have often been encouraged to follow ideas and inclinations, and this has often led to development of profitable products. Apple suffered some serious problems in the different regional areas financially that stopped the spending on innovation and made Job think about changing the culture (Anderson, 1999).

Strategic marketing

Marketing strategy is a process of study and reflection where goal is to match supply and demand. This falls within the corporate strategy. Marketing strategy component ensures among other key business functions quality management, logistics, management information systems, human resources management the feasibility of supply. Strategic marketing is part of the communication strategy of a company that influences the other strategies dramatically (Baker, 2000).

Organizational Communication Strategies

The penetration strategy was used to penetrate in the market and target the mass market. The early adopters can easily adopt an expensive product because they would feel that other individuals cannot afford this product that is the reason why it can be a differentiating factor in them and other individuals of the mass market. In an organization, identified that what is the final time line or scheduling of the communications strategy and how the entire strategy was time lined (Baker, 2000).

Michael Porter's Model

The Porter's Five Forces Model provides a broad view of attractiveness in computer manufacturing market through a different perspective.

Threat of New Entrants

Low computer manufacturing is the high-profit potential and high risk industry which involves a lot of investment. Fixed equipments, method assets, and channels of circulation require many years to develop.

Threat of Substitute Products

Threat of substitute products has increased with time. With products like HCD, Android, Samsung and Blackberry; customers have varied choice.

Bargaining Power of Buyers

High Customers are highly priced sensitive to computer products. Their choice of decision can be affected by brand and ...