APPLE INC.

Competitive Advantage of Apple Incorporation

[Institution Name]

Competitive Advantage of Apple Incorporation

Introduction

The main purpose of this paper is to choose a company creating the competitive advantage. The company chosen in this paper is Apple Inc. Apple was founded on the first of April 1976 at the hands of Steve Jobs, Steve Wozniak and Ronald Wayne for the sale of personal computers called "Apple-1".

Competitive advantage - these are the characteristics, properties, products or brands that make the firm certain superiority over its direct competitors. These characteristics (attributes) can be very different and relate both to the commodity (basic service) and additional services accompanying basic to forms of production marketing or sales, firm-specific or product.

This assignment will contain the description of Apple Inc as an organization along with the global strategies and competitive strategic options. Apple Inc. is a computer manufacturing company that is working globally. Apple grew very fast in a little time due to its strong culture, hierarchy; policies and innovation which truly made the company achieve prosperity. The organizational structure of the company is made is such a way to be more competitive in a critical juncture, in the company's history. The organizational culture of Apple is unique with the drive to outperform and succeed with the high involvement of the employees. Apple has been continuously involved in the innovation process and is hoping to be the market leader very soon because of its strong encrypted culture and structure.

Thesis Statement

Apple Inc. creates their competitive advantage with a focus on aspects of product differentiation as well as the aspect of cost and differentiation.

Competitive Advantage Concept

The above is an advantage determined by comparison with a competitor occupying the best position on the commodity market or market segment. The relative superiority of a competitor may be due to several factors (Adelman, 2000). In general, these factors can be grouped into two broad categories, based on the benefits created by them, which may be internal or external.

Competitive advantage is called the "external" if it is based on the distinctive qualities of the goods that make up value to the buyer by either reducing costs or improve efficiency. External competitive advantage, hence, increases the "market power" of the firm in the sense that it can make the market take the selling price higher than the priority competitor, does not provide an appropriate distinguishing qualities. Strategy, resulting from external competitive advantage - a strategy of differentiation, which is based on marketing know-how company, its superiority in detecting and responding expectations of buyers who are unsatisfied with existing products.

Competitive advantage is the "internal" if it is based on the superiority of the company in respect of costs of production, management company or product that creates a "value for the manufacturer," which to do cost less than its competitor. Internal competitive advantage is a consequence of the higher "productivity", which provides us greater profitability and greater resistance to reduce the sales price imposed by the market or competition (Alberts & Papp, 1997). A strategy based on domestic competitive advantage ...