APPLE INC

Analysis of Apple INC

Apple Incorporation

External Analysis

Apple Incorporation is one of the most renowned companies and it is leading the technology industry right now. There are a lot of reasons behind the company's success and it has been made sure that the people working at Apple are delivering quality products that the company is known for. The success of the company depends on the strengths that are as follows (Steve & Gina, 2006, pp. 18):

Apple is a very successful company. Sales the company has increased and this increase in sales can be attributed to the launch of the new iPad as its second quarter profits increased to $320 in the recent past. The favourable brand perception had also increased sales of Macintosh computers. So iPad tablet gives the company access to a whole new series of segments that buy into other parts of the Apple brand. Sales of its notebooks products are also very strong, and represent a huge contribution to income for Apple.

Brand is an important factor for the organization. Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the brand. Such a powerful loyalty means that Apple not only targets and focuses on the new customers but it also retains them that are, they come back for more products and services from Apple, and the company also has the opportunity to extend new products to them, for instance the iPad tablet.

The different strategies that the company has adopted are one of the major strengths of the company. It has made sure that with the different strategies it can compete with the other companies and can create a distinct position of its own in the industry. The company plays on its strengths so that it can be successful in the market.

Internal Analysis

The internal analysis of the company presents the fact that the internal processes of the company are strong enough to help the company in succeeding in the market and to stay ahead in the industry. The following are the major reasons behind the success of the company.

Physical Resources

The physical resources of the company i.e. the technology and the different equipments used by the company are the ones that have proved to be beneficial for the company. They are the ones that have helped the company to make sure that they are ahead of the different companies in the industry (Andy, 2004, pp. 28).

Financial Resources

The founders of the company have made sure that the company does not suffer from financial constraints. They are the ones that have helped the company in knowing more about the financial needs which is why they have been able to fulfil those needs and that they have helped the company in reaching to a position where it is today. The position of the company in the stock market is also remarkable, which is another reason why the company has been able to achieve a good position ...