APPLE INCORPORATION

Apple Incorporation

Apple Incorporation

Introduction of the company

Apple is a company that was founded in California in 1976 in Steve Jobs garage. Apple has designed, manufactured and marketed a range of personnel computers, mobile devices and digital music players and sold a variety of related software, services and networking solutions. There are many different products and services that Apple supplies; some of them being Mac, iPhone, iPad and iPod. Apple Inc. - One of the largest U.S. corporations. Initially the company was based Apple Computer in 1976 by three people, but the third co-founder does not believe in the success of the venture and sold its shares (10%) for 800 dollars. Today, these 10% are worth $ 540 million (Barney, 2011, 111). However, the company has become one of the few in the industry, quickly conquered the market. The first personal computer (Apple initially began to specialize on them, rather than bulky computers that occupied an entire room for) Apple I became quite popular. This was the first computer, which had a built-in support for a keyboard and connected to a monitor, i.e., prototype of the modern desktop PC. But the real success is waiting for the computer Apple II, released a year later, because that is what he was destined to become the first mass model, which are used not only in companies and research centers but also at home. It was a real computer revolution.

Apple Inc. is engaged in the production and designing of computers, iPhone and other electronic devices including music players, peripherals, etc. As Apple is already involved in the production of iPhone, it is quite a reasonable time to enter the market of normal cell phones. Although there are several rivals in the cell phone industry, but Apple can find an edge due to its extraordinary management capabilities and core competencies in the market of electronic goods. The new launched cell phone will be named as “Apple Com”. The name represents Apple as the company and “Com” as the communication device. In other words, the consumers can communicate now through the cheaper device (as compared to iPhone) more easily. The new brand will be sold initially through the website than the dealers will be appointed for the large-scale selling after the introductory stage. Initially the “Apple Com” will be launched in the United States, but after getting a reasonable customer base, the product will be launched globally because cell phone companies like Nokia, Samsung, and Sony Ericson etc. are playing worldwide, so “Apple Com” will have to play globally against these players to grasp maximum market share (Baker, 2004, 56).

PEST Analysis

Political Analysis

Every country has its own political environment and different laws, legislations, and depending upon the country, these things sometimes provide an opportunity to Apple and in some places; it provides some threats to Apple. Trade agreements like European Union, NAFTA, etc have opened doors to the vast markets in place like Asia, Europe, Latin America, which is offering a huge potential to ...