Apple Inc.

Apple Inc.

Introduction

Apple continues to grow faster than industry in all categories. The Apple brand is well recognized amongst most consumers. Apple's products enjoy a high level of brand awareness and brand recognition throughout all its markets. This is evident with the rapid sales of new Apple launches. Apple is the fourth largest player in the global mobile phone market. Apple has a strong focus on research and development (R&D) as continual investment in R&D is critical for the development and enhancement of innovative products and technologies. The company currently acquires strong market position in both of homes PC and organizational ...